Market your business in a completely new light
Sound marketing strategy begins with market research.
Using industry standard research methodologies, we’ll gather and analyze information about your operating market, including size, competition, demographics, and portraits of your target audience. We’ll present all findings to you in a single report, so that you’ll know exactly where your business stands, and can better determine where you want to be.
Our marketing process
Our marketing plan methodology consists of four phases:
Internal analysis
to align your employees’ perceptions with your business goals.
External analysis
to understand your market, competition, and customer base
SWOT analysis
to utilize your unique marketing advantages
Last but not least:
We establish a tactical game plan outlining your marketing goals and steps to achieve them.
A Tactical Plan Ensures Your Commitment to Your Marketing Strategy
Your marketing plan is more than a document; it’s your roadmap to success. A marketing plan is an active, integral part of your successful business strategy – the guidelines by which all your marketing efforts should be directed and shaped. It’s a roadmap to ensure not only that you meet your goals on time and on budget, but also that your business success continues to grow through future strategies.
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Frequently Asked Questions
What are the generic marketing methods I can use?
You need to draw up a profile of the needs of your target customers and then decide how best to reach them. A SWOT analysis may help. You should be aiming to pinpoint five major elements.
How often should I audit my marketing and update the plan?
You should make some kind of regular check on progress every month. As long as the signs are good then a more in-depth review can take place bi-annually. However, always analyse the result of specific campaigns as they happen and, if necessary, adjust your plan accordingly.
Where do I start?
Profitable marketing for small businesses involves identifying gaps in the market not covered by mass providers. You must identify a need that can be met profitably, in reasonable volume, where price is not the main criterion for purchase.
What will my marketing strategy do for me?
Your strategy is the route map that defines how you will achieve your marketing objectives. Broadly, there are four marketing objectives for most businesses.